One thing is to create your website and another is to be able to attract many visitors. Yes, it is necessary to adopt a good strategy of approach so that you can be noticed on the Web. Internet is almost like the world in virtual version and each surfer surfs because of a specific need. But the supply is also quite available. Just like other site owners, you need to advertise your presence and offer appropriate solutions to be seen, followed and adopted. So, here are seven effective techniques to increase visitors to your business site.
Improve your SEO
The basis for increasing traffic to your website is to engage a good SEO strategy. SEO (Search Engine Optimization) is the optimization of a website for search engines. In other words, it is a process by which your content is visible to search engines like Google.
It is particularly based on the use of keywords. Beyond this option, SEO also consists of :
- Optimize HTML tags and other metadata;
- Ensure the best design for your site;
- Make the site load faster;
- Adopt a better strategy for Netlinking;
- Create quality content.
When it comes to content creation, you must be careful to avoid plagiarism. Duplicated content will disadvantage your ranking and may be rejected in some cases.
Create a blog
When it comes to a strategy to increase visitors to your site, having a blog seems to be a good visitor magnet. Indeed, when you create a blog and generate content related to your site’s activities, it encourages readers to become more and more present. This loyalty mechanism also gives good reasons to Google’s algorithms to have your site well referenced and thus recommended to more Internet users.
For this reason, you need to control the frequency of publishing content. It must be scheduled and regular in order to be taken seriously. The quality of the content also matters. On the one hand, you have to write articles that arouse the interest of Internet users and immerse them in discoveries. On the other hand, it is necessary that the contents are varied in order to ensure the fidelity of these Internet users towards your site and also to generate more traffic.
The SEA, Search Engine Advertising is simply the paid referencing. It allows your site to get small places on web pages to advertise. It is a way to generate traffic to your site, because a user who visits a page may also be interested in your activities.
The sponsored links of SEA are often displayed by Google Adwords. It should be noted that the SEA is more involved in short-term advertising unlike SEO. That is to say that if your site presents at a given time promotions on goods or services, the SEA remains the best way to let Internet users know. But it is still a good policy to increase the visitors of your website.
Improve the user experience
The goal of your site is to satisfy at least one need of your target. It is therefore necessary to promote the assimilation of your solution to this public. To do this, the user experience requires a lot of attention on your part. This generally includes that your site must be easy to access.
Apart from the loading speed that you will have set up beforehand, your site must also adapt to all media formats. That is to say that apart from the display in computer screen format, the site must also be configured for smartphones and tablets. The site must be readable and attractive.
Still called “email marketing”, emailing is a good way to increase visitors to your business site. In other words, it is a process by which you can send your marketing messages to a large number of email addresses in order to draw their attention to your business. Emailing allows you to benefit from a better result than messaging through some social networks. It facilitates the contact between you and your audience.
You can totally personalize your messages to show the target that you care. To achieve this without harming you, you will have to study and comply with the rules related to consumer data protection (RGPD). To do this, obtain from your site, their consent through the registration form. In case you do not respect the conditions of the RGPD, the messages you send to your audience will unfortunately end up in spam.
Update your old content
Old content on your site may become obsolete at some point. If users are no longer interested in this content, there are no more clicks and therefore fewer visits. However, you can update these contents so that they do not fall into oblivion. If a new approach to the topics that these contents deal with has been developed, the update would be even more beneficial. It shows the readers how well you know your subject matter.
Remember also that a regularly updated site indicates to Google its dynamism. Therefore, this site will see an improved ranking. So do not leave any page of your site inactive for too long.
Analyze your traffic
In order to increase your website visitors, it is important to analyze your traffic. Otherwise, how can you really know if you are increasing your visits or not and how often? Many site owners neglect this part and still want to increase their visibility. Analyzing your traffic on a regular basis allows you to know at precise figures or almost its evolution.
Google Analytics, Google Search Console and Google Data Studio will allow you to do this. In fact, thanks to their algorithms, you will be able to have an idea of the number of visitors to your site, the number of clicks and the most visited page. Thus, you will control the results produced by the work on your site and improve them.