Digital technology is nowadays at the heart of business development. Statistics show that more than 80% of customers do research on the Internet before choosing a company or a professional. They inquire about the products offered, the reliability of the services and the opinions of people who have already benefited from their service. It is therefore important to emphasize that it is crucial for any company to be visible on the internet by creating a website. The creation of a website that generates sales goes through several steps that are highlighted through this article.
Define the purpose of the site
To successfully create a website, you must first define the main objective of the site. A website or a showcase site aims to present a company, its contact information, its news, its achievements, its team, its services and its products. This site must also allow Internet users to adopt your services. It should be noted that its implementation to generate sales requires a considerable investment. Thus, to save time, it is preferable to entrust the creation of its website to a digital agency or a professional.
Choose the domain name
After defining the main objective of the website, the next step is to choose the domain name. The latter is essential for the site to be easily found on search engines. Note that it is almost impossible to get visitors or generate leads without a domain name. It is also an essential step in building customer loyalty and gaining the trust of your audience. A good domain name will influence the conversion rate and the click rate of your website. Although there is no rule, it is recommended to choose a short domain name that is easy to read and remember. During registration, it is also wise to register extensions to protect the brand identity.
Choosing the right accommodation
Hosting is essential to make publications on your website. It determines the location of the files of your website so that Internet users can find them through the Internet. There are several hosting options, including shared and dedicated hosting. The first option is suitable for websites that do not have enough visitors and therefore do not include advanced features. The bandwidth and storage space on this type of hosting runs on shared servers. As a result, your website becomes slow when loading and you get less functionality on your showcase site. On the other hand, a dedicated hosting as the name suggests is specially designed for a single website. This is the hosting to choose if you want to optimize a website that generates sales and benefit from advanced features.
Implement a content management system
The CMS or content management system is a web application that facilitates the distribution, modification and creation of digital content. There are several CMS with different characteristics. However, most of them include media administration, content format management and content publishing on the Internet. Therefore, it is a necessary tool for publishing content on your website in an intuitive way. Moreover, the implementation of this system does not require a deep knowledge of programming. In addition, it should be noted that the CMS allows you to manage a website independently. With it, it becomes easier to publish, create and delete content. Apart from that, some models allow an optimization and a referencing of the website.
Choose a content strategy
After the above steps, you can now start creating your sales-generating website by opting for a content strategy. This consists of choosing the message of the website. You need to determine what content to publish about the business on the showcase site. The most important thing is to write quality and relevant content to make users want to engage in conversation and read your message. The content should also be fluid while being user-friendly. In addition, your site should contain several pages including a home page, products and services, an “about” page and a “contact us” page.
Create the corporate design
According to some studies, it takes an average of 15 seconds to attract an Internet user through the design of the site. This last one is therefore crucial to generate sales for your company. The site must be professional, original and beautiful. For this, you must rely on software that provides you with a creative website editor. You must also have the possibility to customize your website so that it is perfectly in your image.
Implement a solid marketing strategy
To have a website that generates sales, you need to implement a marketing strategy. Among other things, you can rely on ads and advertising networks such as Tittok, Instagram and Facebook. It should be noted that social networks are nowadays essential in the development of a company’s activities. With Facebook for example, you can have a database of all the people interested in your product. These networks will certainly help you increase your visibility on the internet.
Do the referencing
Today, with the number of websites and e-commerce sites that exist, it becomes difficult to create a website that generates sales quickly. To allow a good visibility, the natural referencing is the best solution. This operation consists in identifying the weak points of your site and optimizing it. Among other things, SEO aims to customize the name of the pages, improve the loading time of the site and optimize the tags and metadata. You should also focus on important keywords by using powerful keyword research tools such as Ubersuggest and Google Keyword planner. The operation is done by professionals to have the expected results.
In short, although creating your website is possible by following all these steps, it is best to turn to a professional.